Recent Books

Cover: New Developments in Goal Setting and Task Performance

New Developments in Goal Setting and Task Performance

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Cover: Selfish Path to Romance

The Selfish Path to Romance: How to Love with Passion and Reason

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Cover: The Prime Movers

The Prime Movers: Traits of the Great Wealth Creators

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Edwin A. Locke, Ph.D., is Dean's Professor (Emeritus) of Leadership and Motivation at the R.H. Smith School of Business at the University of Maryland, College Park. He received his BA from Harvard in 1960 and his Ph.D. in Industrial Psychology from Cornell University in 1964.

He has published more than 300 chapters, notes and articles in professional journals, on such subjects as work motivation, job satisfaction, incentives, and the philosophy of science. He is also the author or editor of 12 books, including The Selfish Path to Romance: How to Love with Passion and Reason (Platform Press), Study Methods and Study Motivation (Ayn Rand Bookstore, 2008), Goal Setting: A Motivational Technique That Works (Prentice Hall, 1984, with G. Latham), A Theory of Goal Setting and Task Performance (Prentice Hall, 1990, with G. Latham), Handbook of Principles of Organizational Behavior (Blackwell, 2000), The Prime Movers: Traits of the Great Wealth Creators (Second Edition, Ayn Rand Bookstore, 2008) and Postmodernism and Management: Pros, Cons and the Alternative (JAI: Elsevier, 2003). He is internationally known for his research on goal setting. A recent survey found that Locke's goal setting theory (developed with G. Latham) was ranked #1 in importance among 73 management theories. His work has been supported by numerous research grants, and he has served as consultant to research firms and private businesses.

Dr. Locke has been elected a Fellow of the American Psychological Association, the American Psychological Society, the Academy of Management, and has been a consulting editor for leading journals. He was a winner of the Outstanding Teacher-Scholar Award at the University of Maryland, the Distinguished Scientific Contribution Award of the Society for Industrial and Organizational Psychology, the Career Contribution Award from the Academy of Management (Human Resource Division), the Lifetime Achievement Award from the Academy of Management (Organizational Behavior Division), and the James McKeen Cattell Fellow Award from the American Psychological Society. He is a writer and lecturer for the Ayn Rand Institute and is interested in the application of the philosophy of Objectivism to behavioral sciences.

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Book Descriptions

Cover: New Developments in Goal Setting and Task Performance
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New Developments in Goal Setting and Task Performance

Routledge Academic

This book concentrates on the last twenty years of research in the area of goal setting and performance at work. The editors and contributors believe goals affect action, and this volume will have a lineup of international contributors who look at the recent theories and implications in this area for IO psychologists and human resource management academics and graduate students.


Cover: Selfish Path to Romance
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The Selfish Path to Romance: How to Love with Passion and Reason

Platform Press/Winans Kuenstler Publishing

Psychologists Edwin A. Locke and Ellen Kenner offer this thought-provoking and objective guide to finding and nurturing romantic relationships. In this unique look at how we love, you'll learn that:

  • Altruism (self-sacrifice) destroys romance
  • Love is not mysterious but understandable
  • Love and reason are fully compatible
  • Love must be earned, and how to earn it
  • Romantic love must be sustained by active thinking
  • Conflict is inevitable yet often resolvable

Table of Contents

Preface
About the Authors
Acknowledgments
About Ayn Rand
Introduction
Part I: The Basics
Chapter 1: What Is Romantic Love?
Chapter 2: Altruism and Narcissism: Two Approaches to Love That Do Not Work
Chapter 3: True Romantic Love Is Egoistic
Chapter 4: Understanding Love
Part II: Making Yourself Lovable
Chapter 5: Building Moral Character
Chapter 6: Developing Genuine Self-Esteem
Chapter 7: Values, Appearance, Communication
Part III: Finding Your Soul Mate
Chapter 8: Achieving Harmony Between Reason and Emotion
Chapter 9: Choosing the Right Partner I
Chapter 10: Choosing the Right Partner II
Chapter 11: Choosing the Right Partner III
Part IV: Making Your Romantic Relationship Thrive
Chapter 12: How to Cherish Your Parter I
Chapter 13: How to Cherish Your Parter II
Chapter 14: How to Cherish Your Parter III
Chapter 15: Creating a Positive Emotional Climate
Chapter 16: Love Destroyers and How to Fix Them
Part V: Enjoying Sex
Chapter 17: Understanding What Sex Is and Why It's Good
Chapter 18: Creating Intimacy and Mood
Chapter 19: Technique, Afterplay and Feedback
Chapter 20: Prioritizing Sex and Overcoming Subverters of Sexual Pleasure
Part VI: Resolving Conflict
Chapter 21: Causes of Conflict I
Chapter 22: Causes of Conflict II
Chapter 23: Communication Methods That Do Not Work
Chapter 24: Communication Methods That Work
Chapter 25: Compromise and Dealing with Your Partner's Resistance
Epilogue
Appendix: How to Part Ways and Start Over If You Cease Being Soul Mates

For more information, visit www.selfishromance.com.

 


Cover: The Prime Movers
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In The Prime Movers you’ll read about the trials, tribulations, and triumphs of business giants past and present, including:

J. P. Morgan
Steve Jobs
Sam Walton
Mary Kay Ash
Ross Perot
Walt Disney
Jack Welch
Lou Gerstner
Thomas Edison
John Bogle
Michael Dell
Henry Ford
John Paul Getty
Siochiro Honda
Ray Kroc
Cornelius Vanderbilt
Warren Buffet
Pierre DuPont
Andy Grove
and many more!


The Prime Movers: Traits of the Great Wealth Creators

Updated Second Edition
Ayn Rand Bookstore

What enables the "Prime Movers"—businessmen like Andrew Carnegie, James Hill, Bill Gates—to create wealth on such a vast scale?

To answer this question, Dr. Locke identifies the essential psychological traits of these and other great businessmen from the 19th and 20th centuries. In this book, he notes, "we can see efficacious people at work, people who use their own independent judgment and who—through passion, tenacity, and ability—succeed against all odds."

Rather than offering an unintegrated series of biographical sketches, The Prime Movers is organized thematically. Chapter headings focus on particular characteristics: independent vision; an active mind; competence and confidence; drive to action; egoistic passion; love of ability in others.

A recurring cast of successful businessmen serves to illustrate these traits. We learn about innovators like Michael Dell, who envisioned the idea of low-cost, high-quality computers marketed directly to consumers. It was Walt Disney's passion for animation, writes Locke, that drove him to work 20-hour days. Pierre DuPont prized human ability so highly that he bought up other companies solely to acquire their talented employees.

The Prime Movers is not only an examination of the psychological traits of great businessmen, but a moral defense of wealth creation. It points out that many of these Prime Movers (implicitly) embrace the virtues of rationality, productiveness, honesty, egoism and integrity. Rejecting the ubiquitous claims of their denouncers, Dr. Locke argues that these prodigious wealth-creators are not exploitative "fat-cats" who get rich at someone else's expense; on the contrary, they are men of virtue—if the term is properly understood. They are, he writes, "neither blind emotionalists nor emotionless rationalists. They are passionate lovers of their work and of success, who use reason to guide their choices and actions." (Dr. Leonard Peikoff's speech "Why Businessmen Need Philosophy" is included as an appendix to this book.)

This book, which draws on a number of Dr. Locke's lectures, is full of heroic personalities and valuable guidance. Whether you are curious about "How to Make a Billion Dollars" (as one chapter title puts it), or are a hero-worshipper who admires giants of human ability, this book is an inspiring read.


Praise for The Prime Movers

The Prime Movers gives us a wonderful philosophy of living and being successful in the business world. More than a book about business, it is also about treating people honestly and fairly in an ethical environment. If you study Dr. Locke’s seven traits of the great wealth creators, you may not become a billionaire, but I promise that you will be a better manager, a better business leader, and a better person.

— F. Kenneth Iverson, Chairman Emeritus, Nucor Corporation
Dr. Locke’s survey is as unique as the subjects he studies. Guided by an objective standard for gauging productive prowess, he identifies a handful of the most crucial personality traits held in common by history’s greatest business creators and leaders. We learn what’s never yet been taught about the productive giants of yesterday and today. Better still, we’re given a reality-based, time-tested, and objective yardstick for identifying the giants of tomorrow. This books deserves the rapt attention of entrepreneurs, business leaders, board members, venture capital firms, executive recruiters, and business students.

— Richard M. Salsman, President, InterMarket Forecasting, Inc.
Finally, someone has identified what it truly takes to become a Sam Walton, Mary Kay Ash, or Bill Gates. Edwin Locke inductively builds his case for the seven core traits of such Prime Movers, and pulls no punches along the way. Want to know how to become a billionaire? Study this book and see if you have the right stuff.

— Tom Becker, Ph.D., Associate Professor of Management, University of Delaware
Edwin A. Locke, an internationally known scholar in the behavioral sciences, has applied his extensive knowledge of philosophy, psychology, and business history to explain what makes great wealth creation possible. Especially interesting to me was his observation that love of one’s work and the setting of specific, high goals firmly grounded in reality were key factors in enabling individuals to become Prime Movers in the world of business. An extraordinary piece of work that should be read by every person in the field of business.

— Gary P. Latham, Secretary of State Professor of Organizational Effectiveness, Rotman School of Management, University of Toronto


Table of Contents

Foreword

Preface

Chapter 1: The Creation of Wealth
Reason; Rights; Technology; The Relationship between Freedom and Wealth; Economic and Political Freedom; Prime Movers; The Traits; Conclusion

Chapter 2: Independent Vision
What Is Vision? Myopic Visions; The Danger of Experts; Visions as Evolutionary; Vision Communication; Independent Visions; Visionaries and Their Companies; Conclusion

Chapter 3: An Active Mind
Thinking; Volition; Reality; Intuition; Active Minds at Work; How Do Active Minds Go “Bad”? Conclusion

Chapter 4: Competence and Confidence
Competence and Learning; Confidence; Prime Abilities; Risk; Reaching Beyond One’s Grasp; Overconfidence; Fear of Failure; Conclusion

Chapter 5: The Drive to Action
Action; Prime Movers in Action; Actions Off Course; Drive; When Is Enough, Enough? Conclusion

Chapter 6: Egoistic Passion
Counterfeit Egoism; True (Rational) Egoism; Prime Movers at Work; Egoism and “The Public Interest”; The Prime Mover’s Attitude toward Himself; Passion and Reason; Conclusion

Chapter 7: Love of Ability in Others
Business and Friendship; Prime Movers as Ability Lovers; Falls from Grace; The Role of the Individual in an Age of Groupism; Conclusion

Chapter 8: Virtue
Values; Egoism; Rationality; Independence; Productiveness; Honesty; Integrity; Justice; Virtues as Guiding Corporate Principles: BB&T; The Evil of Initiating Force; Conclusion

Chapter 9: How to Make a Billion Dollars
Other Traits; Male and Female; Strategy; Management; The Success Quartet; Business and Religion; Giving Back; Antitrust; Inequality; Greed; Hatred of the Good

Appendix A. Amounts of Wealth Created by (Selected) Prime Movers Mentioned in This Book

Appendix B. "Why Businessmen Need Philosophy" by Leonard Peikoff

Index of Company Names, Subjects, and Terms

Index of Names


Excerpts

. . . earning money (as contrasted to taking or stealing money, or getting it through government favors or handouts) is a spiritual achievement. By spiritual, I mean that money is earned through virtue — the cardinal virtue being the relentless use of one’s rational faculty.

Many business disasters have occurred because someone did not want to see reality as it was. . . .

. . . I believe the real key to the wealth creator’s motivation is, surprisingly, love — not selfless love for others, but a profoundly personal, selfish love of the work. . . .

Stakeholder capitalism is nothing more than an attempt by some people to plant their stakes on other people’s property.

. . . I do not know a single case in which a businessman created wealth through the consistent utilization of these religious principles [praying for miracles, faith as a means of knowledge, and self-sacrifice] in his business affairs.

The proper principle, which Prime Movers should assert proudly, is: I earned my wealth through my own honest efforts; therefore, it belongs to me by right. . . .

Antitrust law is nothing more than the attempt to crush creative capacity of great wealth creators through coercion.

 


Cover: Postmodernism and Management
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Postmodernism and Management: Pros, Cons and the Alternative

Research in the Sociology of Organizations, Volume 21

JAI: Elsevier

This book contains four chapters by four leading pro-postmodernists, four chapters by anti-postmodernists including an important chapter showing that Immanuel Kant is the source of postmodern thought and identifying the fatal flaw in Kant's epistemology. The book ends with a chapter showing that Ayn Rand's philosophy of Objectivism is the proper antidote to postmodernist skepticism and nihilism.

 


Cover: Study Methods & Motivation
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Study Methods & Motivation: A Practical Guide to Effective Study

Ayn Rand Bookstore

An unusually helpful tool for the serious student, this book offers a concrete program for improving study skills by isolating the two fundamentals of successful studying: proper thinking methods and proper motivation.

The principles rigorously detailed are applicable to any educational endeavor—including the world of work. This is an invaluable aid for students and anyone whose life involves studying and learning.

 


Handbook of Principles of Organizational Behavior
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Handbook of Principles of Organizational Behavior
Second Edition

Wiley

This book is based on Ayn Rand's theory of epistemology, specifically her concept of thinking in principles. The book includes contributions from the foremost experts in the various sub-fields of organizational behavior. Each chapter identifies, explains and gives examples from practice of a core principle associated with effective management.

The expanded second edition has 33 chapters, including an introduction about the need to think in principles and a chapter on emotions by Dr. Locke. Indispensible knowledge for evidence-based management.

 

 

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Book Commentary

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Comments on Jennifer Burns's Goddess of the Market: Ayn Rand and the American Right
(PDF document)

Recorded Lectures

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The Art of Introspection

The Assault on Self-Esteem

 

Op-Eds

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The Terrorists' Motivation: Islam

The "Sin" of Pride

Animal "Rights" Versus Human Rights

Communities Should Welcome Wal-Mart—In the Name of Freedom and Justice

The Meaning of Welch's Cave-In

The Government vs. Rights

Why Congress Should Support Bush's Tax Cut Plan

On Tax Day Thank the Rich and Support Lifting the Tax Yoke off Them

How to Achieve Real Campaign Finance Reform

Statism Will Worsen, Not Cure, California's Power Crisis

Congressional Hysteria Will Not Make Every Businessman Honest

Microsoft Is Fighting the Wrong Battle

An Open Letter to Bill Gates

Paul McCartney Joins PETA's Attack on Human Rights

The Greatness of Western Civilization

Preserving America: Soros versus Jefferson

Radical Islam's Assault on Human Life

The Palestinian Choice

Who Is the More Dangerous Enemy? The Terrorists—Or Our College Professors?

The New UC Admissions Guidelines Will Destroy the Integrity of the Admissions Process

Keep the SAT to Promote Fairness, Objectivity and Individualism

Modern Education Kills

Graduation Day Values

The Real (and Sinister) Meaning of the Elian Raid

Hatred of the Good

What We Should Remember on Martin Luther King Day

Individualism—The Only Cure for Racism

Animal "Rights" Versus Human Rights

Protestors at the Democratic Convention Are the Enemies of Freedom

Why Clinton's Race Panel Recommendations Cannot Work

Giving Real Meaning to Veterans Day

On Flag Day Celebrate America's Core Values: Reason, Rights, and Science

Presidents Day: A Celebration of What?

July Fourth Celebrates America's and the West's Core Values

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